Pittsburgh, PA, is traditionally known as the Steel City. Due to the group of bridges spanning the Allegheny and Monongahela Rivers, it's often called the City of Bridges. Those bridges connect the city's many boroughs to a thriving downtown area.
While easy access to downtown is a great point for real estate investors to include in their marketing strategies, don't forget Pittsburgh's diverse neighborhoods and burgeoning tech hubs.
In this article, we'll share five proven real estate marketing strategies. Pittsburgh has something for everyone. The secret to success is in the marketing.
1. Professional Photography and Virtual Tours
There is nothing less effective than a poorly put-together property listing. Many people choose DIY photography because it's less expensive. In this case, frugality could cost rather than save you money.
High-quality, professional photos, virtual tours, and staging are essential for making your property listings stand out. A professional photographer knows how to showcase a property's best features.
2. Leverage Social Media
If you're not using social media as a marketing tool, you may be missing out on reaching large segments of your target market. Facebook, Instagram, and LinkedIn are three platforms where you can target potential buyers.
Each platform has unique features and benefits. Take time to experiment and find the one that speaks best to your market.
Create engaging content, including property listings, neighborhood highlights, and real estate tips. Paid advertising campaigns on these platforms can help you reach a wider audience.
3. Grow Your Email List
Never discount the power of email marketing. Every real estate investor needs an email list. If you haven't done so, start building and maintaining an email list of potential buyers and sellers now.
Send out regular newsletters. Include market updates, new property listings, and helpful tips. If you're not a gifted content creator, hire someone who can handle creating and sending your newsletter.
Personalize your emails to cater to each recipient's specific interests and needs.
4. Optimize Your Real Estate Website
Your website looks fantastic, so why aren't you getting better traction? It's likely a real estate SEO issue. Perform an audit, or pay for an SEO audit.
Make sure you're optimizing your real estate website for search engines to improve its visibility in search results. Use relevant keywords. Create informative and valuable content.
Is your website mobile-friendly? Making your site mobile-friendly offers viewers a better experience and helps boost your branding.
5. Team Up with a Property Management Company
Don't overlook the benefits of professional property management. If you own rental properties, you'll find this marketing strategy especially valuable.
Between tenant screening, rent collection, and property maintenance, it's hard to find time for property marketing.
Local property management companies are experts at all of the above, including real estate advertising.
The Burgh Can Help with Real Estate Marketing
If you're not using these real estate marketing strategies, today is a good day to start.
By using professionals, you'll reduce the stress of property management and have more time to focus on other real estate investments.
The Burgh Property Management is a local, full-service real estate management company. We provide residential and commercial property management. Your properties are in good hands with us.
For more information on our services, call us at 724-260-0189.
